Colours of AERA by Matter

Colours of AERA by Matter

Introduction

Introduction

In 2022, Matter Motor Works, an Ahmedabad-based electric mobility pioneer, approached us to create photorealistic visuals for their Aera 5000+—India's first geared electric motorcycle. The goal was to craft hyperrealistic 3D renders that captured the bike's innovative spirit and modern performance for multi-channel launch campaigns.

Year

2023-24

Industry

Automotive

Scope of work

/

Visualisation

/

Animation

/

3D Modeling

/

Art Direction

Timeline

4 weeks

Introduction

In 2022, Matter Motor Works, an Ahmedabad-based electric mobility pioneer, approached us to create photorealistic visuals for their Aera 5000+—India's first geared electric motorcycle. The goal was to craft hyperrealistic 3D renders that captured the bike's innovative spirit and modern performance for multi-channel launch campaigns.

Year

2023-24

Industry

Automotive

Scope of work

/

Visualisation

/

Animation

/

3D Modeling

/

Art Direction

Timeline

4 weeks

Challenges

Challenges

Challenges

The Aera 5000+ presented complex technical and creative challenges that demanded precision. Key obstacles included:

The Aera 5000+ presented complex technical challenges, from intricate mechanical modeling to authentic material recreation and cinematic lighting execution.

Final thoughts

Final thoughts

Final thoughts

The final renders became central to Matter's product launch, appearing across social media, brochures, banners, and digital advertising—effectively showcasing the Aera 5000+'s revolutionary features while elevating brand perception.

For Black Onion, this project demonstrated how photorealistic 3D visualization transcends traditional photography, capturing innovation and performance in ways that resonate with modern consumers.

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© BlackOnion® Studio

Let’s talk.

Tell us about your project—whether it's product renders, animations, or full campaigns.

Quick response.

If you’re ready to create and collaborate, we’d love to hear from you.

Clear next steps.

After the consultation, we’ll provide you with a detailed plan and timeline.

Creative Director

at BlackOnion®

Aadarsh Narasimha

Have a project in mind?

By submitting, you agree to our Terms and Privacy Policy.

Let’s talk.

Tell us about your project—whether it's product renders, animations, or full campaigns.

Quick response.

If you’re ready to create and collaborate, we’d love to hear from you.

Clear next steps.

After the consultation, we’ll provide you with a detailed plan and timeline.

Creative Director

at BlackOnion®

Aadarsh Narasimha

Have a project in mind?

By submitting, you agree to our Terms and Privacy Policy.

© BlackOnion® Studio

Let’s talk.

Tell us about your project—whether it's product renders, animations, or full campaigns.

Quick response.

If you’re ready to create and collaborate, we’d love to hear from you.

Clear next steps.

After the consultation, we’ll provide you with a detailed plan and timeline.

Creative Director

at BlackOnion®

Aadarsh Narasimha

For Black Onion, this project exemplified our lifestyle integration expertise—creating hybrid visuals where rendered products blend invisibly with real-world photography.